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ZPOP β€” India's First Corn-Led QSR. Made for your cravings: corn, chicken, burgers, fries and wraps.

Our Story

Corn is the hero.

ZPOP was born from a simple idea: make corn the hero of healthy indulgence. Crafted with premium ingredients, hygienic preparation, and flavor that excites every generation β€” from buttery classics to exotic fusion blends.

A whole ZPOP corn cob, macro detail
Crispy Corn
Corn Ribs
Cheesy Veg Wrap
Fried Corn Burger
Corn→ Flavor→ Innovation→ Snack→ Experience
Why ZPOP

Seven reasons it works.

01

Corn-First QSR

A unique corn-first concept β€” not an afterthought on someone else's menu.

02

Healthy + Indulgent

A lighter, smarter snacking choice that still delivers full flavor and craveability.

03

Fast Service

Built for rapid service with a compact kitchen model and efficient operations.

04

Compact, Scalable

A 150–200 sq ft scalable model based on location β€” built to open fast.

05

Veg + Non-Veg

A multi-category menu with genuine appeal across both.

06

Premium Locations

Strong fit for malls, airports, multiplexes, and food courts.

07

Repeat-Purchase

High repeat purchase potential, built into the format from day one.

Ready to taste it?

See the Menu

Tasty Bite. Corn That Crunches. Big Flavour.

Taste a bite: corn that crunches, big flavour, big crunch. A man bites into a seasoned corn rib from a yellow ZPOP tray. Beside him, a photo of Signature Corn Ribs, smoky, spicy, addictive, and a badge reading made for real foodies.
The Transformation

Raw corn to craveable.

RAW CORN
Whole cob, hand-selected
β†’
ROAST
Live-roasted, in-store
β†’
CRISP
Char, crunch, texture
β†’
LOAD
Seasoned, sauced, stacked
β†’
CREATE
Assembled into the dish
β†’
ZPOP
Served hot, live
ZPOP Through Their Eyes

What they're saying.

Placeholder creator content β€” real creator partnerships coming soon.

ZPOP's corn mascot in a sombrero, holding a loaded burger in one hand and a bowl of chicken bites in the other.
What they say

What Our Customers Say About Us

Placeholder β€” verified customer reviews coming soon.
Our QSR

A compact format, built to move fast.

A 150–200 sq ft scalable model, sized to the location.

Compact kitchen, efficient operations, fast service by design.

Built for premium, high-footfall destinations β€” malls, airports, multiplexes.

A real ZPOP store counter, live corn roasting in view
Scaling New Heights

Bringing ZPOP to more of India.

0
+ Stores Planned
0
+ Cities
0
+ Jobs Created
Chennai
Hyderabad
Bangalore
Malls
Airports
Multiplexes
Transit Hubs

Currently roasting live at AMB / Sharath City Mall β€” the above are five-year expansion targets, not current store counts.

Partner With Us

Build the next big
snacking destination.

Compact Format
Scalable Model
Premium High-Footfall Locations
Fast Operations
Multi-Category Menu
Franchise + Company-Owned Growth

READY TO POP?

A-Maiz-ing taste awaits.
Our Story

The story behind ZPOP.

What if corn could be something more?

Why ZPOP Exists

Corn is the hero.

ZPOP was born from a simple idea: make corn the hero of healthy indulgence. Our journey began with a vision to bring world-class corn snacks to India β€” crafted with premium ingredients, hygienic preparation, and flavor that excites every generation.

From buttery classics to exotic fusion blends, every cob is roasted with precision β€” golden, smoky, and irresistibly flavorful. Whether it's a mall pit stop, a family outing, or a quick snack on the go, ZPOP adds a touch of gourmet to every bite.

A whole ZPOP corn cob, macro detail, the starting point of every ZPOP product
The Name

Z + POP = ZPOP.

Z

What "Z" represents

The edge β€” a modern, distinctive marker that sets a corn-first QSR apart from everything that came before it in the category.

POP

What "POP" represents

Energy, transformation, and the moment a kernel becomes something craveable β€” the same idea that drives every ZPOP product and experience.

Z + POP = A-Maiz-ing Taste.
Mission & Vision

What drives us forward.

Our Mission

To make healthy snacking exciting, accessible, and convenient by serving premium corn-based products with world-class taste, speed, and consistency.

Our Vision

To become India's most loved healthy QSR snacking brand, leading the category in malls, airports, and lifestyle destinations with scalable, future-ready formats.

The Journey

From Farm β†’ To Food β†’ To Future.

01

Farm

Corn begins with the farmer.

β†’
02

Food

We transform corn into exciting food experiences.

β†’
03

Future

Building a food business where growth creates value across the chain.

Our Farmer Vision

Sides, Desserts and Beverages will appear here once approved menu content is available.

Our Vision

Make corn the hero.

ZPOP is India's first corn-led QSR β€” a gourmet quick-service brand from Nutriwave LLP, Hyderabad, built around one idea no organised QSR chain in India had claimed: corn as a signature category.

ZPOP's corn mascot in a sombrero, giving two thumbs up
The idea behind ZPOP

Born around corn.

What began as Elote Express, a corn-focused snack concept, was rebranded as ZPOP with a wider menu spanning corn specials, fried chicken and wraps β€” an operating model designed from day one to be franchised.

  1. Elote ExpressCorn-focused snack concept launched under Nutriwave LLP.
  2. Rebrand to ZPOPWider menu, stronger franchise-ready identity, TM applied.
  3. AMB Mall flagshipFirst outlet launched December 2025 in Hyderabad.
  4. Menu expansionChicken and wraps added on customer feedback.
  5. Franchise phaseStandardised SOPs and systems for national expansion.
A red-and-yellow ZPOP kiosk with lit menu boards and a curved yellow-lit counter inside a mall.
Legal entity: Nutriwave LLP, Hyderabad  β€’  Brand status: TM (applied)
Vision & Mission

Where we're going, and how.

Vision

To become India's most loved premium snack brand, bringing joy, flavour and wellbeing to every outlet through great taste, clean ingredients and guilt-free snacking.

Mission

To deliver innovative, high-quality and hygienic food at affordable prices, building a scalable franchise network that empowers entrepreneurs across India.

The ZPOP menu, category by category

Corn, reinvented.

Recipes, portioning and pricing are set by head office, so every outlet serves the same ZPOP taste. Corn leads β€” and the menu grows around it.

Corn Signatures

Bhutta, Corn Ribs and Crispy Corn β€” the category ZPOP is built on.

Chicken Range

Fried chicken, prepared to a standardised recipe.

Wraps

Vegetarian and chicken wraps, built for grab-and-go and delivery formats.

Vegetarian Snacks

A full vegetarian line-up, so pure-veg and non-veg customers are served from one counter.

A stack of charred, seasoned corn ribs against a red and yellow backdrop.
A table spread of corn ribs, crispy corn, a burger, fries and a wrap on red trays.
What sets ZPOP apart

Every bite, built to the same standard.

A corn-led signature range, served fast, from a hygiene-first kitchen β€” with the same taste at every outlet.

Corn-Led Signature Range

A menu built around corn β€” a category no organised QSR chain in India had claimed.

Served in Under 5 Minutes

Fast, fresh service designed for malls, food courts and busy corridors.

Hygiene-First Kitchen

Hygiene, ingredient quality and consistency sit at the centre of how ZPOP works.

Consistent Taste Everywhere

Standardised recipes and portioning mean the same ZPOP taste at every outlet.

The people behind it

Led with focus on hygiene, quality and consistency.

Founder β€” Dr. Vyshalini Tanvija

A qualified dental professional from Rajiv Gandhi University of Health Sciences, Bengaluru, who moved into food and beverage with a focus on hygiene, ingredient quality and consistency. She leads ZPOP's product innovation, brand direction and franchise strategy.

B. Jayalakshmi Krishna

Partner

Legal, compliance and governance of Nutriwave LLP.

Madhusudhan Reddy

Founder CEO

Business planning, franchise strategy and overall growth.

P. Surendra Reddy

COO

Outlet operations, quality control and supply coordination.

Scaling the ZPOP story

What's next for ZPOP.

  • Build a profitable franchise network of 50+ outlets over two years
  • Expand into malls, high streets, highways and other high-footfall locations
  • Hold quality, taste, hygiene and experience consistent at every outlet
  • Innovate the menu continuously against changing customer preference
  • Create sustainable partner businesses through standardised operations
Target scale
50+
Franchise outlets targeted over two years
Our long-term direction

From Farm β†’ To Food β†’ To Future.

Every ZPOP starts with corn β€” and with the people who grow it.

01 β€” FARM

Corn begins with the farmer.

Every ZPOP product starts long before it reaches the roaster β€” with corn, and with the people who grow it. That starting point is central to how we think about the business we're building.

A whole corn cob, representing the farm stage of the ZPOP vision
02 β€” FOOD

We transform corn into exciting food experiences.

From roasted kernels to signature ribs, burgers, and wraps β€” ZPOP takes one honest ingredient and builds a genuinely craveable, multi-category QSR menu around it.

A spread of finished ZPOP food products, representing the food stage of the vision
03 β€” FUTURE

Growth that creates value across the chain.

We want to build a food business where growth can create greater value β€” for the brand, for our partners, and over time, across the wider chain that corn touches. This is a direction we're building toward, not a programme already in place.

Corn kernels in motion, representing ZPOP's forward-looking vision
Forward-looking statement

This page describes ZPOP's long-term direction. ZPOP does not currently claim to operate a formal farmer-support programme, and no farmer numbers, donations, or adoption statistics are represented here β€” this is where we're headed, not a current operational claim.

Be part of the corn story.

Taste what we're building β€” or build it with us.

Locations

Find your ZPOP.

Come find us. Come pop in.

Editable outlet data β€” CMS/admin entry pending

Interactive map integration goes here once outlet coordinates are confirmed and supplied by ZPOP.

Franchise With ZPOP

Bring ZPOP to your city.

India's first corn-led QSR franchise β€” a brand by Nutriwave LLP, Hyderabad, with a standardised operating model and a centralised supply system built to scale.

2 formats Β· Kiosk & CafΓ© 50+ outlets targeted in two years β‚Ή3,00,000 introductory franchise fee
A red-and-yellow ZPOP kiosk with lit menu boards inside a mall.
β‚Ή10L+avg monthly sales at the AMB Mall flagship within months of launch
Make your next business a-maiz-ing

A distinct category. A system built to scale.

ZPOP is a gourmet QSR brand built around corn as a signature category β€” with a menu, a supply model and a set of systems designed from day one to be franchised.

A Distinct Category

Corn as a signature category β€” no organised QSR chain in India had claimed it.

A Differentiated Product

Corn signatures, fried chicken, wraps and a full vegetarian line-up under one brand.

A Standardised Operating Model

Documented SOPs, central recipes and a clear franchisor / franchisee split.

A Scalable Franchise System

Compact formats and centralised frozen supply, ready for national expansion.

Category opportunity, not a competitor war

Why ZPOP has white space.

USD 30.37 Bn
India QSR market
2026 estimate
9.26%
QSR market CAGR
2026 to 2031
USD 47.28 Bn
Projected market
by 2031

Corn-Led White Space

No organised QSR chain built around corn β€” ZPOP owns the category before it's contested.

A Young Consumer Base

Over 65% of QSR consumers are under 35 and treat branded fast food as routine, not occasional.

Tier-2 and Tier-3 Expansion

Organised QSR remains underpenetrated outside metros, with lower rentals and rising spend.

Frozen, Centralised Supply

Pre-processed inputs remove chef dependency, making compact, low-manpower outlets viable.

Key indicators: 65% of QSR consumers are under 35 β€’ 15–18% annual growth of India's organised fast-food market β€’ 72.38% of 2025 QSR footfall taken by standalone outlets. Market figures as stated in the ZPOP franchise company profile.

What sets ZPOP apart β€” for partners

Built to be franchised from day one.

First-Mover in Corn QSR

Enter a category before it becomes crowded.

Centralised Frozen Supply

Recipes, portioning and pricing set by head office; outlets assemble and finish.

Documented SOPs & Manuals

A clear playbook for outlet operations, training and audits.

Compact Footprint Formats

Kiosk and cafΓ© formats that fit malls, food courts and high-footfall corridors.

The core advantageCorn gives ZPOP a menu no competing QSR chain in India can match. The frozen-supply model gives a franchise partner an outlet that runs on trained staff rather than a scarce chef.
Flagship proof before franchising opened

Validated from day one.

The AMB Mall flagship in Hyderabad opened, sold and scaled β€” giving every future partner a track record instead of a promise.

2025
Flagship launched
AMB Mall, Hyderabad
β‚Ή10L+
Average monthly sales
within months of launch
261%
Sales growth
January to June 2026, before franchising even opened
Two formats, one centralised supply model

The franchise opportunity.

Format 01 β€” Grab & Go Kiosk

Kiosk

Up to 150 sq ft
Area requirement

Franchise fee: β‚Ή3,00,000
Introductory fee, initial 5 franchisees only

A compact kiosk or single-shutter counter for malls, food courts and high-footfall corridors. Lowest entry cost and fastest launch of the two formats.

Format 02 β€” CafΓ©

CafΓ©

Up to 500 sq ft
Area requirement

Franchise fee: β‚Ή3,00,000
Introductory fee for initial franchisees

The full-format outlet with seating and the complete menu, positioned for premium mall and destination locations.

Common to all formats

  • Hybrid FOFO model with FOCO elements
  • 5-year agreement, 24-month lock-in
  • 10% royalty on monthly sales
  • Fit-out executed by the franchisee to ZPOP's approved specifications
Who does what, day to day

Operational framework.

Franchisor

  • Menu design, recipes & new product launches
  • Centralised frozen-input supply & vendor network
  • Brand packaging, signage & outlet specifications
  • National digital marketing and social media
  • POS and billing platform
  • SOPs, training programme & operational audits

Franchisee

  • Site proposal and lease commitment
  • Fit-out execution to approved specifications
  • Day-to-day outlet operations
  • Staff hiring, rostering and retention
  • Stock handling and outlet-level inventory
  • Daily, weekly and monthly reporting to HO
1
Outlet Manager
Sales, reporting, shift control
1–2
Asst Manager / Chef
Food preparation & finishing
2–3
Assistants
Counter, billing & service
What you invest, what you can earn

Franchise economics.

Investment β€” Grab & Go Kiosk
β‚Ή20,00,000
Total investment (infra β‚Ή17L + franchise fee β‚Ή3L)
Investment β€” CafΓ©
β‚Ή30,00,000
Total investment (infra β‚Ή27L + franchise fee β‚Ή3L)
Cumulative income by year 5
Kiosk: β‚Ή1.29 Cr  |  CafΓ©: β‚Ή1.70 Cr
Investment realised within 3 years for both formats. Figures are projections only β€” not guaranteed returns.

Projections from the ZPOP franchise company profile; actual results depend on location, execution and market conditions. See the Franchise Disclaimer.

From application to launch β€” and beyond

Built on structured support.

01

Application & Profile Review

Franchise enquiry, profile assessment and preliminary discussion with the ZPOP team.

02

Site Proposal & Approval

The franchisee proposes a location. ZPOP evaluates catchment, footfall and competition before approval.

03

Agreement & Fee

Franchise agreement signed for a five-year term with a 24-month lock-in, and the franchise fee paid.

04

Fit-Out & Equipment

Fit-out executed to the approved BOM and BOQ, following ZPOP's design and branding specifications.

05

Training

Three-day intensive programme at head office, followed by four to five days of on-site support around launch.

06

Launch & Ongoing Support

Launch-phase refresher training, then scheduled field visits, audits and centrally run marketing.

Scaling the ZPOP story

What's next for ZPOP.

  • Build a profitable franchise network of 50+ outlets over two years
  • Expand into malls, high streets, highways and other high-footfall locations
  • Hold quality, taste, hygiene and experience consistent at every outlet
  • Innovate the menu continuously against changing customer preference
  • Create sustainable partner businesses through standardised operations
Where a new outlet makes senseA catchment of roughly 50,000 to 1 lakh population within a 3–5 km radius, weighted towards families, students and office-goers.
Who ZPOP is looking for

Ready for partners.

ZPOP is looking for partners who believe in the brand, understand local retail and are committed to building a long-term business rather than a passive investment.

Ideal franchisee profile

  • Entrepreneurial, hands-on operators with a growth mindset
  • Financially able to fund the investment and working capital
  • Willing to be personally involved in day-to-day operations
  • Strong knowledge of the local catchment and community network
  • Comfortable running a staffed, compliance-driven food business

Operational & Quality Standards

Operate strictly to ZPOP's SOPs, frozen-stock handling protocol and FSSAI food-safety requirements.

Brand Representation

Uphold ZPOP's positioning across customer interaction and outlet presentation. No separate social pages.

Reporting & Inventory Integrity

Submit daily and weekly sales updates and monthly inventory, GST and financial reports on schedule.

Training & Territory Development

Complete mandatory head-office training and actively develop the allotted catchment to meet sales targets.

Start Your Journey

Start your ZPOP journey.

Tell us a little about yourself β€” our franchise team will review your enquiry and get in touch. Franchise fee, formats and terms are outlined above.

Please enter your name.
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Thank you.

Your ZPOP journey has started. Our franchise team will review your enquiry and contact you.

Partner with ZPOP

www.franchisebazar.com  β€’  +91 98444 43200 / +91 98444 41300  β€’  newbusiness@franchisebazar.com

Franchise opportunity exclusively marketed by Franchise Bazar β€’ 309 Swiss Complex, 33 Race Course Road, Bangalore 560001, India

ZPOP is a brand of Nutriwave LLP, Hyderabad (brand status: TM applied). Investment and income figures are projections from the ZPOP franchise company profile, not guaranteed returns. Read the Franchise Disclaimer.

Franchise FAQ

Common questions.

Contact

Let's Pop.

Have a question? Want to share feedback? Looking for a franchise? Have a business opportunity for ZPOP? We'd love to hear from you.

Ways to Reach Us

Customer Enquiries

Questions, feedback, or general enquiries about ZPOP and our menu.

Franchise Enquiries

Interested in bringing ZPOP to your city? Visit our Franchise page or use the form.

Business Partnerships

Location, supplier, or other business opportunities for ZPOP.

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FAQ

Frequently Asked Questions

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